Héctor Milla

“ [Google TV] The service will be built into high-definition TVs and Blu-ray players made by Sony and a set-top box made by Logitech, which also makes PC peripherals like keyboards. It is powered by Google’s Android software, originally developed for smartphones. The devices will go on sale in the fall. The effort is likely to face formidable challenges. Google must persuade television manufacturers other than Sony to use its software, and retailers other than the electronics chain Best Buy to sell the devices. And consumers have demonstrated little interest, so far, in connecting to the Web through their TVs. What they have shown is price sensitivity, and the high-powered Intel Atom chips that will be at the heart of devices running Google TV are likely to add to their cost. Intel has spent billions of dollars developing those chips over the last few years in a high-stakes push to crack the market for consumer electronics.

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